BizSugar.com › Advertising › 5 Common Misconceptions About Influencer Outreach

Influencer marketing is still a relatively new form of marketing.

As a result, there are quite a lot of misconceptions.

Here I’ll discuss 5 of the most common ones.
Influencers Are Impossible To Get A Hold Of

One of the primary objections to influencer marketing is that people find influencers are possible to get a hold of.

In 99% of the cases, this is simply not true.

Yes, there are a select few of bloggers, call them the top 1%, that are very difficult to reach.

But, even they, are possible to reach, with the right offer that works for them and their audience.

Consider LeadPages’ appearance on the Pat Flynn podcast.

This drove over 700 comments (hoping to win a free one year license) as well as drove people to a follow up webinar, which no doubt drove awesome sales for a company that went from 0 to 25k customers in less than two years.