5 Elements of a Great Advertising Piece - Small Business Marketing | Small business news; tips; networking

Posted by GaryShouldis under Advertising
From http://www.thesmallbusinessplaybook.com 4147 days ago
Made Hot by: PMVirtual on July 17, 2013 5:57 am

How many times have you purchased a newspaper ad or direct mailer and saw little, if any results?

If you’re like many small business owner, the answer is “too many times”. So what’s going on here, is traditional advertising dead? Do you need to dump offline advertising and concentrate on your Facebook Fan page?

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Comments

Written by lyceum
4136 days ago

Gary: I will do that! Talk to you soon again! :)

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Written by lyceum
4138 days ago

Gary: Thanks for your thoughtful reply. I am interested in discussing this issue with you in a greater detail at some point in time.

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Written by GaryShouldis
4137 days ago

Sounds great Martin, email me anytime to set it up. Cheers

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Written by lyceum
4145 days ago

Gary: The A.I.D.A rule is still valid, I think. The thing is that you have to mix it up a bit and add the social and interactive element into the ad.

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Written by GaryShouldis
4145 days ago

Yes Martin, A.I.D.A. still applies, though it's bit of a dated concept. For small business owners who have so much at stake, every dollar has to count. That leaves broad based awareness building secondary behind driving leads that will boost the bottom line. I see brand strategists trying to apply big brand advertising think to small business. Branding is great, but if eats up your finite marketing budget and doesn't directly impact your bottom line, you may not be open long enough to reap the long term benefits of "awareness" marketing.

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Written by BizRock
4147 days ago

It’s quite true about the saying – There’s no second chance at making a good first impression.Small business owners need something that makes people laugh, talks about it or at least make you look twice.Great article!

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Written by GaryShouldis
4147 days ago

Thanks Goran! You're right, advertising is going beyond a coupon code and call to action, people are looking for a reason to click on an ad, or call a business.....I don't think businesses spend enough time thinking their ad planning through....they could get much better results if they did. Cheers

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