BizSugar.com › Advertising › 5 Online Habits of Moms (and What They Mean for Brands)

Many consumer brands target moms because they’re commonly in charge of the household decision making (in fact 72% of women control well over half of the spending in their households). Recent research around moms indicates they’re spending more time with technology – online, on their phone, on their tablet – than ever before. The question for consumer brands is: how do we meet moms online and give them what they need?