BizSugar.com › Advertising › 5 Trends That Will Shape TV Mobile App Advertising in 2016

Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year as app developers employed the services of celebrities from Christoph Waltz to Arnold Schwarzenegger and even TV’s Incredible Hulk, Lou Ferrigno, to promote their titles on TV. As the industry invariably matures, here are the 5 key trends that we think will shape TV app advertising in 2016.