I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work.

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Written by businessavante
5206 days ago

I'd say whether the last phrase in #1 is true depends on the age of the viewer. Young people will be more likely to enjoy the experiential aspect of the ads, old people might still find it annoying - but it's a good point, none the less.

businessavante



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