6 Questions You Must Ask Before You Even THINK of Advertising

Posted by rperfect under Advertising
From http://ittybiz.com 4265 days ago

You've got a little bit of money coming in should you spend it on Advertising and accelerate your sales? Naomi Dunford give tips on what you should be thinking about before spending any money on advertising.

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Written by rperfect
4265 days ago

I'm a software developer and not a marketing guru and only came across the concept of "lifetime value" a couple of months ago. Now that I understand lifetime value a lot of other marketing stuff suddenly makes a lot more sense. Spend less on acquiring a customer than you will get in profit from that customer - it's pretty simple really.

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Written by HeatherStone
4265 days ago

Hi rperfect,

This is a very sensible list of suggestions for any kind of advertising, and I'd add for online marketing, too. I think too many businesses using traditional channels advertise because they feel they should, spending too much money on a message that really doesn't accomplish their goals. On the other hand, online marketing, including social media, creates the impression that, because it may be lower cost or in some cases even free, a company can't go wrong. Again, they enter the market with no real plan.

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