Small Businesses Rely on Traditional Advertising While Embracing Online

Posted by readwacker under Advertising
From http://www.marketingcharts.com 6177 days ago
Made Hot by: on January 2, 2008 7:52 pm

Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Yellow Pages directory.

Among the findings:

* Of all the various forms of advertising, small businesses ranked print Yellow Pages as the medium that generates the most calls from potential customers - and the top reason small businesses cited for taking out any ads at all.

* However, small businesses increasingly recognize the need to add online advertising to their mix: About 53% said they expect to buy online ads featuring videos within the next couple of years.

* These businesses plan to explore an integrated approach to advertising, and the growth opportunities are strong: About 23% advertise online currently, and two-thirds have their own website.

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