BizSugar.com › Advertising › Standing Out with Peripheral Marketing

Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages. As a result, it's tough to stand out. When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them. In a post at the Influential Marketing Blog, Rohit Bhargava discusses a technique that he's seen being used a few times over the past few weeks that offers an interesting alternative by focusing on being "peripheral" to the big event that every other marketer is focused on.