When Targeting Multicultural Audiences, Be Relevant

Avatar Posted by JohnH under Advertising
From http://adage.com 6165 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.





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