Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher.
A Marketer's Guide to Gaming in Display Ads #infographic
Posted by
SaadAhmadkhan under Advertising
From http://www.visualistan.com 3503 days ago
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