BizSugar.com › Advertising › AdWords Ad Scheduling for More Profitable PPC Timing

You may have heard that data is money when it comes to marketing, giving you a focused approach to targeting the most profitable people to your business. Today we’re going to look at one small example that can make a huge impact on the performance of your Adwords campaigns – ad scheduling.

Otherwise known as day parting, ad scheduling gives you greater control over when your ads display, allowing you to invest more at the most profitable moments and waste less of your budget when conversions are low. That’s a very simple explanation though so let’s take a closer look at scheduling and see how it can boost your PPC performance.