BizSugar.com › Advertising › An Introduction to Google Display Network for B2B and Lead Gen Professionals

According to Google, the Google Display Network combines the best contextual and audience targeting in the world – with the scale of reaching 92% of US internet users. It is a great platform to expand your B2B marketing reach beyond the traditional search campaigns, but all the different targeting types, settings and the way both work together, can be a bit confusing at times.

The better you understand the intricacies of the GDN, the more success you will have with your B2B display campaign. If you want to find out which targeting type is the best option for you and learn more about bid types, bid settings and optimization tools, check out my following SlideShare presentation: