That leather jacket these rebels insist on wearing even in the stroke-inducing heat was first designed in 1928 by Irving Schott for Harley Davison. Several weeks after that, other designers caught wind of it and decided to make their own version. Several decades since, even Gap is already making their own version to make it more affordable for those who don’t have the dough for a Harley product.
Anatomy of an Effective Ad Guy – What Makes a Great Advertiser Part 2
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