BizSugar.com › Advertising › Are You Using Enough Single Keyword Ad Groups? - MAGNETIZMO

Raise your hand (or double click your mouse) if you have solved a debate with your significant other or co-worker using a one-word response.

One of the most important techniques AdWords advertisers use to maintain the cost of their accounts and improve performance in single keyword ad groups (SKAGs). You may have heard of these before but since Google ditched the right column ads they’ve become all the more important. So today we want to ask if you’re using enough SKAGs in your AdWords account. And don’t worry if you’re new to these because we’ll be taking things very easy.