BizSugar.com › Advertising › Brand Integration - Everything you should know about Branded Entertainment

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration.
We all must have witnessed some form of branded entertainment where the script of a TV show or film media, though entertaining, revolves around a certain brand. Remember how White Castle became an integral part of the movie Harold & Kumar Go to White Castle?