BizSugar.com › Advertising › Bring Clarity to Your Marketing with the Campaign ID

As marketers, we’ve all heard John Wanamaker’s famous quote…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently.