BizSugar.com › Advertising › But is it Funny? Using Humor to Promote Your Brand

It's not breaking news that the citizens of the Internet love some humor. It always excites, yet hardly amazes me when I see something start to spread around and go "hot" all at once. Friends send me videos, photos and blog posts that are hilarious, sometimes intentionally, sometimes unintentionally. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity?

A note on "viral" content -- Let's get something straight: viral is a result of other factors, not a planned endeavor. Or, at least, it shouldn't be. Getting something to go viral is like trying to bathe a cat in ice water. It might happen, but it isn't likely. So why plan for virality? Well, you shouldn't, actually. Instead, do something that you can control - make it funny, or, at the VERY least, entertaining.