BizSugar.com › Advertising › Can You Run Pay-Per-Click Ads Without Breaking the Piggy Bank?

Can you afford to continue promoting and marketing your business the same way you’ve been doing since you started? Is it time to try pay-per-click (PPC) ads? PPC advertising does not have to be expensive but you do have to do it thoughtfully and you do have to keep track of your results.You need to make sure that you’re driving the right traffic to the right place in your website and that you’re converting them to sales.