Case Study: How Cadillac’s New Advertising Director Profiles Customers for a Changing Brand | Small business news; tips; networking | BizSugar

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Case Study: How Cadillac’s New Advertising Director Profiles Customers for a Changing Brand

Posted by stepbystepmarketing.com under Advertising
From http://www.stepbystepmarketing.com 4646 days ago

“Cadillac Turns to A 28-Year-Old to Reinvent The `Standard Of The World,’" an article by Dan Slater in Fast Company on January 9, profiles Veda Partalo, the 28-year-old woman picked by Fallon advertising to manage its Cadillac account.

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