BizSugar.com › Advertising › Crossing the PPC Chasm From Forms to Phone Calls #infographic

Did you know businesses receive nearly 34 billion inbound calls each year from mobile search alone? This number is expected to surpass 70 billion by 2018. That's right: Believe it or not, people are using their phones to make calls. Yet, most search marketers continue to invest their PPC budgets to drive online conversions and form-fills. Here's why you can't afford to make that mistake.