BizSugar.com › Advertising › Direct Mail Advertising - Without a Mailing List?

Sure, a qualified and targeted mailing list can help you get better results - but if you don't have a list or don't want to buy one - you still have options. In fact, if your company caters to a local market and offers a widely used service (like a restaurant, dry cleaner, real estate agent, hair salon, attorney, etc..), you may prefer to mail to an entire neighborhood.

USPS provides a mailing service for small businesses called Every Door Direct Mail. Select a target area where you want to mail, choose the type of mailing piece you want to send out and USPS will help walk you through the process at their website. You can test out the service with a one-time mailing. If you get the results you want, you can schedule mailings on a regular basis to announce sales, special events or news about your company...