The run-up to the Rio Olympics has been troubled to say the least: With reports of endemic corruption within the Brazilian government; the very serious threat of the Zika virus prevalent throughout the country; and a Russian doping scandal of unprecedented scale. These issues, to name but a few, have been to blame for the sluggish ticket sakes leaving 1.3 million tickets unsold in the week of the opening ceremony. Viewing figures worldwide are likely to be affected also, with 57% of those surveyed in a recent BBC poll claiming that the doping scandal will have a negative effect on the level of attention they will pay to the Games.





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