View-ability is still a divisive subject within the ad tech industry. Whilst the benefit of a view-ability goal to advertisers is that it ensures their ad has appeared to a user, it doesn't determine whether that user engaged with it and whether that user is your target audience.
Does The Ad Tech Industry Need To Re-focus On Viewability?Mi Business Mag
Posted by
SPCowan under Advertising
From http://www.mibusinessmag.com 3096 days ago
Who Voted for this Story
Subscribe
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Comments