BizSugar.com › Advertising › DoubleClick Unveils Ads that Defeat Ad Blockers

DoubleClick, the ad-serving giant owned by Google, has unveiled native ads that defeat ad blockers.
The move comes at a time of growing concern among online publishers that increased use of ad blocking tools by consumers undermines their business model.
More and more people are using mobile platforms for browsing, and every time they reach for their devices they expect to find exactly what they are looking for, quickly looking elsewhere if bombarded by ads.