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Google PLAs Proving Way More Effective Than Text Ads

Posted by righthand under Advertising
From http://www.webpronews.com 4325 days ago

According to Kenshoo’s findings, “eye-catching” [Google Product Listing Ads] PLAs draw about one and a half times the clickthrough rate of regular text ads, and convert 23% better, resulting in a 31% higher return on advertising spending (ROAS).

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