After announcing mobile search has overtaken desktop in 10 countries, Google has announced a string of new AdWords products, geared towards smart phones users. Of course, we didn't need Google to tell us mobile has overtaken desktop, but it was the perfect time to make it official before Jerry Dischler - Vice President of Product Management - took to the stage Inside AdWords.There he announced a number of new ad types and improvements to AdWords, designed to make it easier for you to get the most of mobile searches.

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