How Advertising Uses The 7 Basic Plots of Storytelling | Small business news; tips; networking | BizSugar

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How Advertising Uses The 7 Basic Plots of Storytelling

Posted by ivanpw under Advertising
From http://www.bizpenguin.com 4116 days ago

It is widely accepted there are seven basic plots used in storytelling. Here we look at how they are used in the world of advertising.

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