BizSugar.com › Advertising › How Many Bots Visit Your Site Each Day? White Ops Startup Wants to Help Filter Botnet Traffic

Did you know that an estimated 36% of internet advertising is spent on fraudulent traffic or bots? According to security firm Solve Media, these zombie computers simulating real traffic cost advertisers about $10 billion last year alone. Now a new startup called White Ops believes they’ve found a way to decipher and filter real traffic from bots which could save businesses and brands fortunes.