BizSugar.com › Advertising › How To Create PR Opportunities, When Your News is not Worthy

Usually public relations professionals have two goals in mind when leveraging media and PR for a client:
*Raise the client’s visibility and
*Enhance the client’s business goals.
But how does even the most out-of-the-box thinker make old news attractive? Or does a PR person simply continue to churn out press releases about a once hot topic, like technology whose industry is waning?