It is tempting to rely exclusively on the verb “to have” when you are writing copy that describes your products. The lawnmower you are selling has a pull start, for example. It has a bag that catches grass clippings. It has oversize wheels. Repetitive copy like that doesn’t capture attention.
How to Describe Your Products: Lessons from the Eddie Bauer Catalog
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4485 days ago
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