BizSugar.com › Advertising › How to Make Custom Sponsorship Work For Your Brand

While traditional advertising isn’t going anywhere, there is no denying that the prevalence of the Internet draws more and more marketers toward digital advertising. A study by eMarketer suggests that digital ad spending will increase more than 15% in 2013. One powerful form of digital advertising is custom sponsorship, which allows brands to educate consumers and build brand awareness in creative ways that rival large-scale marketing campaigns more than typical advertising.