BizSugar.com › Advertising › How To Optimize PDF Files For Search

PDF files are ubiquitous. We use them to fill out various forms and applications; students and tutors use them to easily exchange reference materials; book lovers download and read millions of PDF ebooks every day. Apart from these, there are people who use PDFs as part of their Internet marketing strategy. Though this file format is far from being the best option for SEO, many businesses still produce and publish tons of PDF files, most of which aren’t optimized for the search engines.