BizSugar.com › Advertising › How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

"How do I create that kind of content without Coca-Cola's budget?"

We get it. We've heard it. So let's address it. This post will highlight the big hit campaigns Coca-Cola launched this year, explain the methodology behind it (courtesy of Mildenhall's keynote), and provide some ways to actually launch campaigns that can drive similar results, minus the dolla dolla billz.