How to Reduce Sexism in the Copy You Publish

Posted by stepbystepmarketing.com under Advertising
From http://www.stepbystepmarketing.com 4441 days ago

A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have.

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Comments

Written by HeatherStone
4441 days ago

Diana,

This is definitely a topic copywriters should be discussing more often. The fight against gender bias is not just a matter of political correctness but of business necessity. More importantly though, it represents the realities of the world in which we live. Writers who fail to consider these issues in their copy not only run the risk of offending clients and potential customers but reflect a false image of the business world that grows more antiquated with each passing day.

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