Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone.
That means Google, advertisers and publishers alike!
The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space.
NEW Google Ad Exchange May Change How Display Ads Work [Video]
Posted by
williswee under Advertising
From http://www.penn-olson.com 5548 days ago
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