BizSugar.com › Advertising › Paid search and PPC: a super accessible beginner’s guide

Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing.

This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in just for fun.

First of all though, let’s answer the most obvious question…