BizSugar.com › Advertising › Researching for Sales Leads Can Be Like Researching Superhumans

Whether you watched the first Avengers movie or just came out from watching the second, it seems quite clear that the Avengers recruit people not much differently from any organization. They research the individuals, make a few calls, and make a few (albeit cryptic) hints about their possible intentions.

Fictional superheroes aside, you too would need to research the history, capabilities, and accomplishments of your prospect organizations in order to determine if they’re qualified sales leads.

You might be wondering if this is a rather simplistic approach. After all, you’re talking about a whole business. It’s not just one person. But in case you didn’t know, even the most prominent corporations have a dominant personality.