BizSugar.com › Advertising › Spicing Up Your Brand - Social Media Marketing Lessons from Old Spice

In my mind, Old Spice was always an old man scent. I mean, it's called Old Spice, for cryin' out loud.

The next thing you know, I’m yelling for my husband to stop fast-forwarding through the commercials so I can catch another glimpse of bare-chested Isaiah assuring me that Old Spice can do more for me than improve the scent of my guy.