Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy for, after all?
Tested Advertising Methods, by John Caples
Posted by
rose.gala under Advertising
From http://www.suite101.com 5076 days ago
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