BizSugar.com › Advertising › That Sound You Hear is the Crash of Advertising

I remember the days when ad people looked down at PR types. They had the big bucks budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Advertising sells! Well, maybe not so much anymore. Even the American Association of Advertising Agencies acknowledges the new power of public relations. At its last annual meeting, the group rebranded itself the 4A’s, for one reason because so many of their agencies are discovering that PR pays.