BizSugar.com › Advertising › The Importance for Businesses to Engage Consumers with Video

With the growth of social networking and web 2.0 technology the internet has moved from a platform that previously was consisting of one sided interaction into an interesting method that definitely encourages open two way communication between clients and content marketers. Therefore, the way that companies strategically approach content development also needs to change to indicate the focus that is placed on engagement and interaction.