BizSugar.com › Advertising › The Publisher Side: 5 RTB Insider Secrets for 2016

Real-Time Bidding or RTB is becoming a more dominate method to purchase ad space. Despite RTB and programmatic buying still having a few hurdles that they need to clear this method of advertising is quickly taking over online media buying. In order to be ready for the future, you need to start asking yourself is Real-Time buying is right for me?