BizSugar.com › Advertising › The rise of Growth Hacker Marketing

A trend is emerging among larger (often retail) brands of increasingly sophisticated technology becoming an integral part of the product offer and promotional techniques. This ‘seamless marketing’ movement, often referred to as Growth Hacker Marketing, sees marketing not seen as a separate island of communication, but rather as a built seamlessly into the product. Examples might be a mobile ordering app to skip the line at a restaurant, or location-based “beaconing” for bricks and mortar retailers who share offers through push notification and email as a consumer approaches their store.