BizSugar.com › Advertising › This Wine Company is Taking on Anheuser-Busch (Watch)

For years, Anheuser-Busch has been the exclusive alcohol advertiser for the Super Bowl. But that’s about to change — sort of.
With the big game just over a week away, wine company Yellow Tail has devised a plan to have its own ads air during the Super Bowl. Since it can’t purchase national ad space, the company simply bought individual spots in local markets around the country.
This ended up actually being more expensive than purchasing one national spot, according to the company. But it should ensure that most Super Bowl viewers will see the ads.