BizSugar.com › Advertising › Too Small for Most SSPs? Top 5 Supply Side Platforms to Try | AdNgin

Economics 101: If you’re a publisher, you’re the supplier. Your ad inventory is what you’re supplying. That inventory supply includes all the ad placements you run, and every visitor impression you deliver to them.

If you’re already up to speed on the intricacies of SSPs, please scroll down to our list of the top 5 that will work with some smaller publishers.