BizSugar.com › Advertising › TRAQ Scores and You — Medium

Advertising is huge.

It can change the minds of millions, causing their wallets to follow.

It drives Google to provide free high-speed internet wherever they can, and to deploy high-flying internet-broadcasting blimps to wherever they can’t, just to ensure more eyeballs are on the Internet, where Google controls a good chunk of all ads served.

Advertising is the reason many artists don’t starve, either by making “creatives” for the ad industry, or by displaying ads adjacent to or within their works to earn revenue.

For many artists, this ad revenue is the difference between creating as a career, and creating as a part-time, unprofitable second job.