BizSugar.com › Advertising › Using Behavioral Targeting Without Losing Customers

Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to market to an incredibly targeted audience for every kind of product. According to a US Study conducted last year, 68% of US consumers find online ads “annoying.” So how do marketers correctly target consumers?