Using Emotional Branding - Basic Tips for Small Businesses | Small business news; tips; networking

Posted by UPmarketArt under Advertising
From http://smallbusiness.uprinting.com 4618 days ago
Made Hot by: amadon on April 5, 2012 7:11 pm

We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!

Read for ideas on how to tie your market's emotions to your brand!

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Comments

Written by bembridge
4611 days ago

I am a great supporter of the importance of ensuring you have an emotional connection with your customer or consumer, as (in reality) most products or services are very similar and regulations and technology will mean that if stripped down to the basic benefits and features - there will be little real differentiation (certainly any that can be sustained over time). So you need to have a stringer connection.

As one famous quote says: "people will remember you more for how you made them FEEL, than by what you do". ...

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Written by UPmarketArt
4603 days ago

Well said. If insurance and accounting companies can do it, no reason no one else could! :)

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Written by nialldevitt
4616 days ago

Great post and I agree that making an emotional connection in your branding is very powerful indeed, I'm liking the three step process, it's very practical.

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