BizSugar.com › Advertising › Want to Write an Inspired Creative Brief? Check Out This Handy Guide

Read “How To Write An Inspired Creative Brief” by Howard Ibach, and you will learn exactly that!
This is the second edition of this wonderful book first published back in 2009
“How to Write an Inspired Creative Brief” provides all the guidance needed to write a creative brief and contains examples from some of the most successful advertisements and advertising campaigns. The book will guide you through exactly what to consider when preparing a creative brief. This is one that will inspire any creative team to produce advertisements or campaigns that will make a brand or product standout and be memorable.