What’s the Personality of Your Ad?

Posted by Marcana under Advertising
From http://marcana.com 4234 days ago

Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers?

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Comments

Written by HeatherStone
4232 days ago

Great points here about the "personality" of ads. The same is true of marketing, of course. Personality of your message and your brand are often the reasons a customer decides on buying from you instead of from a competitor. No, it's not just price and features. Figure out who your customers are and how to communicate with them. That's how to tailor your message. Thanks so much for sharing this post with the BizSugar community.

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